STRATEGIC MANAGEMENT FOR ENGINEERS
Διδάσκοντας/ουσα:
Τύπος Μαθήματος:
Υποχρεωτικό Μάθημα Κατεύθυνσης
Έτος Σπουδών:
Α'
Εξάμηνο Σπουδών:
Χειμερινό
Αριθμός Πιστωτικών Μονάδων (ECTS):
6
Γλώσσα Διδασκαλίας:
Greek
Περιγραφή:
The course focuses to help students understand the multifaceted interactions between developments in the economic environment, the growth of competition, the rapid changes in technology and the functioning of markets with the development of new products and services, as well as the requirements created for the development of specific organizational and managerial capabilities by the businesses themselves.
Course Description
The course begins with the basic terminology of the subject of Strategy and then presents methods and tools for the strategic analysis of a company's external environment, the analysis of the internal environment, resources and capabilities, the investigation of a large number of strategic problems, the creation of alternative strategic options, and the formulation of a strategy implementation plan in the modern business environment.
Προαπαιτήσεις:
None
Περιεχόμενο του μαθήματος (Syllabus):
1. Introduction – Basic concepts, definitions and scope of Management and Strategy
2. External Environment Analysis (Macro-environment, Industry analysis, Competitors, Buyers)
3. Analysis of the Internal Environment, Resources & Capabilities
4. Competitive Advantage
5. Alternative Strategic Options
6. Alternative Strategy Evaluation Methods & Strategy Analysis Tools (BCG Matrix)
7. Elements of Technology Strategy I: The Dynamics of Industries and Markets
8. Elements of Technology Strategy II:
• Technology Protection Strategies
• Technological standards and their economic importance
9. Strategy and Entrepreneurship
• The concept of the Business model and its forms
• Open innovation
10. Recapitulation and Summary
Συνιστώμενη Βιβλιογραφία προς μελέτη:
Barney, J and Hesterly W. (2022) Στρατηγικό Μάνατζμεντ και Ανταγωνιστικό Πλεονέκτημα, (6η έκδοση), Εκδόσεις Τζιόλα.
Β. Παπαδάκης (2016) Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α: Θεωρία, (7η Έκδοση), Αθήνα: Εκδόσεις Μπένου.
Johnson, G., Whittington, R. Scholes, K. et.al (2016), Βασικές Αρχές Στρατηγικής των Επιχειρήσεων, 2η Έκδοση, Αθήνα: Εκδόσεις ΚΡΙΤΙΚΗ.
Schilling, M. (2016). Η Στρατηγική Διοίκηση της Τεχνολογικής Καινοτομίας, Αθήνα: Εκδόσεις Επιστημών, Broken Hill Publishers (Επιστ. Επιμέλεια- Πρόλογος: Α, Κωνσταντέλου, Α. Τσακανίκας).
Grant Robert and Judith Jordan (2015) Βασικές Αρχές Επιχειρηματικής Στρατηγικής (2η Αμερικανική Έκδοση) Αθήνα: Εκδόσεις Κλειδάριθμος.
Thompson, Arthur, Gamble, John and A. J. Strickland III (2010), Σχεδιασμός και Υλοποίησης Επιχειρησιακής Στρατηγικής – Η Αναζήτηση Ανταγωνιστικού Πλεονεκτήματος, 16η Αμερικάνικη Έκδοση, Γενική Επιμέλεια- Πρόλογος: Γιάννης Πολλάλης, Αθήνα: Εκδόσεις Utopia.
Margaret White and Gary Bruton (2010) Η Στρατηγική Διαχείριση της Τεχνολογίας και της Καινοτομίας, Γενική Επιμέλεια- Πρόλογος: Γ. Καλογήρου, Α. Πρωτόγερου, Α, Κωνσταντέλου, Αθήνα: ΚΡΙΤΙΚΗ.
On the website http://learnstrategy.org/ you can see interesting short videos about the course modules, concepts and tools presented.
Finally, in the KALLIPOS repository the following electronic book is available, which contains material for most sections of the course:
Caloghirou, G., Tsakanikas, A., Siokas, E., Panagiotopoulos, P., Protogerou, A., Mavrotas, G., 2015. Business Organization and Management for Engineers. [elec. bibl.] Athens: Association of Greek Academic Libraries. Available at: http://hdl.handle.net/11419/6032
Διδακτικές και Μαθησιακές Μέθοδοι:
Teaching method: The teaching of the course is based on lectures and presentation/discussion of case studies. Active student participation is essential and helps to understand the key concepts and tools of the course. At the same time, through the presentation of examples from the Greek and international context, students have the opportunity to understand the complex processes that take place in the business environment and to contribute to the critical evaluation of the various methods and approaches that are proposed and applied.
Use of ICTs in teaching and in communication with students
Αντικειμενικοί Στόχοι μαθήματος (επιδιωκόμενα μαθησιακά αποτελέσματα):
Upon completion of the course students will be able to:
- Understand basic concepts of Management and Strategy
- Analyze the external environment of a business
- Understand the concepts of resources and capabilities and explore how they are built so that a firm can achieve a competitive position in the market
- Recognize the strategic options that a business may have available and be able to suggest specific options (areas in which the business can expand, products or services it can offer, methods to achieve this expansion – acquisitions, mergers, partnerships, etc.)
- Understand the concept of competitive advantage
- Recognize that for the implementation of the chosen strategy structures, systems and human resources should be mobilized inside and outside the company
- Understand the course and evolution of industrial sectors and markets and the effect of technological developments on them
- Recognize the importance of technology standards and their economic implications
- Understand the key components of a company's technology strategy
Περίγραμμα του Μαθήματος:
